So you’ve decided to build some websites and have rightfully earned the title of webmaster. Webmasters have a full plate with tons of duties and tasks and they need always be vigilant in their work. Free webmaster tools for webmasters can assist greatly in making those tasks easier and much more manageable. Take website statistics, it is crucial to have accurate analysis of the website traffic that is coming in to the website. Website traffic is the lifeblood of webmasters and needs to be understood and analyzed correctly and free webmaster tools in the form of analysis are some of the most useful and important. These free tools allow the webmaster to analyze incoming traffic in several ways. Of course, there are the numbers of visitors, but beyond that there is also the landing page effectiveness, which is illustrated by something called the bounce rate. The webmaster website analysis tool must monitor and show the bounce rate, which is the percentage of traffic that leaves the site very quickly after getting there. The landing page is simply the page on which they land on the site, and is usually the home page. Analyzing the bounce rate with free webmaster tools is very useful in checking on the effectiveness of that landing page and making changes accordingly.